alexa Luxury Watches Online | Where to Buy | Sell | Horopool

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Where to Buy and Sell Luxury Watches Online

You have decided to buy a second-hand watch online or sell your watch. But, where and how?


When it comes to luxury watch shopping, the boutique experience is different. We go to the boutique, tell the consultant the model we want to buy, after we try and have a short chat, we buy the watch and live happily ever after. However, when the subject is a second-hand watch purchase and we decided to do it 'online', the same task suddenly turns into a very unknown equation.



You are in Turkey; you want to buy a second-hand watch online but do not know who to trust. Horopool, created by Horobox, enables distinguished collectors to buy and sell watches in a safe, decent, and risk-free platform through privileged service. After the users sign up to the site, they upload the images of their watches, and the experienced Horobox team determines the condition of the watch and publishes it after providing all the controls. For the purchase process, firstly, the buyer creates a request for the watch he/she wants to buy. Horopool contacts the buyer accordingly and gives information about the process. Once the watch is received and approved by the buyer, Horopool transfers the sales fee of the watch to the seller.

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The first website that comes to mind is, of course, Chrono24. The web site, which we literally memorized and even use to perform market research, brings together more than 475,000 watches with watch enthusiasts via 20,000 members from more than 100 countries. The total value of the watches for sale is 4 billion Euros where an average of 1.5 billion Euros of watches was sold in 2019. Chrono24, which has been online since 2003, has received an investment of 80 million Euros in the last five years.


Crown & Caliber

Crown & Caliber, based in America / Atlanta, is also among the first sites regarding selling/buying second-hand watches online. Crown & Caliber provides a one-year warranty for each watch. It is possible to shop from different countries under legal conditions from the company, which ships to the USA and Canada regularly. The website searches auction houses, eBay, forums and determines the prices accordingly. Crown & Caliber, which includes watches from over 40 brands such as Rolex, Omega, Panerai, Patek Philippe, works with reliable retail partners to expand the selection of watches. The website, which includes Swiss certified watchmakers, also offers the opportunity to return the watch if you do not like it.


Watchfinder & Co.

Watchfinder & Co., founded in 2002, also sells online in addition to its regular boutiques. The UK-based firm offers a 12-month warranty with the watches they sell. Watchfinder & Co., which also offers the certified service of Omega, Cartier, Audemars Piguet, Panerai, IWC and Jaeger-LeCoultre, overhauls each watch in its certified services before being listed. The 'partial trade’ option is among the services that distinguish Watchfinder & Co. from other sites.


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