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Design, Quality, Craftsmanship: Why do we love Grand Seiko?

We look at the design codes that carry Grand Seiko timepieces to the wrists.

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One of the brands that bring together many watch collectors on a common base is the Grand Seiko. Perhaps it is not listed in the auctions along with brands like Patek Philippe, Audemars Piguet, Richard Mille, or not seen on the wrists of celebrities, but at least one Grand Seiko (or Seiko) is/has been found in the collection of every enthusiast who understands and embraces watchmaking, deep culture and philosophy. So, what are the reasons that attract us to this brand?

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Since 1960, a lion adorns the case back of Grand Seiko. There is a reason why the brand uses this logo. The Grand Seiko team decided to create the world's most advanced and practical watch as the king of watches. The 44GS model was introduced in 1967, seven years after the brand's foundation. This model was designed to bring the idea of Japanese beauty to life while embellishing the brand's ideals.

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Grand Seiko 44GS - 1967

Being highly accurate for a hand-winding watch, 44GS was an important step in the development of the brand. The design of that particular timepiece created the path for future models. Defining the appearance of all the following designs, 44GS became a turning point in the history of Grand Seiko, inspiring the following models. 44GS continues to maintain its lively and refined style despite being more than 50 years old and changing trends.

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The Grand Seiko design is based on simplicity and practicality. Taking care of sensitivity, beauty, legibility, and ease of use, the brand pays attention to the harmony of form and function. Each model has its own unique 'quality glow'. The use and reflection of light, highlight the details. The facets of the markers and hands are designed to reflect the smallest light. This core aesthetic code adapts to changing times and is transferred from master to master. Thus, while developing its designs, Grand Seiko also pays attention to protecting its DNA.

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For Japanese, black and white are rarely expressed at the very ends, with lots of shades between light and shadow. Light is equally important as it is expressed in shadow. Poetic plays of light that appear on well-polished surfaces are another important factor for the brand. This interaction is also seen in the traditional Japanese Shoji sliding doors. Although it is made with plain paper and wood, it attracts attention with its constantly changing light and shadow interaction. The Grand Seiko style is also based on this Japanese aesthetic understanding.

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