Montblanc went to work with UNICEF and produced a large collection of products to support children deprived of their educational rights. A portion of the proceeds from the sale of products will be delivered to children in need in primary schools.
Montblanc and UNICEF have been working together since 2004. The two brands that meet for a common purpose are aiming for more with the UNICEF Collection introduced this year. MontBlanc, which has contributed up to $ 10 million by this time, helped launch four different programs around the world.
Between April 1, 2017 and March 31, 2018, a portion of the proceeds from the sales will be transferred to UNICEF. MontBlanc also states that the minimum benefit will be 1.5 million US dollars.
Offering a wide range of products, the collection is especially prominent with pens and leather goods. In addition to this, the collection, which features various products like timepieces, cuff links and notebooks, aims to raise awareness through the social responsibility project that it serves.
As I mentioned at the beginning of my article, pens are the strongest items in the collection. There is a common feature of the models which have various versions such as ballpoint pen, fountain pen and roller; a piece of writing. The symbols engraved to the pens are inspired by the granite stone found by a French soldier during an excavation for a castle in Egypt. The writings that have been engraved on the stone featured in three different languages as Demotic, Hieroglyphic and Ancient Greek.
Montblanc Meisterstück UNICEF Solitaire Le Grand
The collection also includes leather goods. MontBlanc Meisterstück UNICEF Collection features a stylish combination of plain and geometric pattern leather. A large variety of products like briefcases, wallets and pens will hit the boutiques and a portion of the income transferred to UNICEF.
Montblanc Meisterstück Selection UNICEF Wallet 6cc with Money Clip
In addition to these products, there is a pair of timepieces with a limited run of 500 units per each. Montblanc Heritage Spirit The Orbis Terrarum "Latin Unicef" and "Asian Unicef" models are among the most powerful parts of the collection.
Montblanc Heritage Spirit Orbis Terrarum LATIN UNICEF
The model comes in a 41mm case. Equipped with world timer function, the model sports a dial designed to indicate 24 different locations. The new model is powered with the brand’s Caliber Ref. MB 29.20.
Montblanc Heritage Spirit Orbis Terrarum ASIAN UNICEF
In addition to these products, the brand offers a wide range of products such as key chains and ink. We hope MontBlanc collects much more than the amount it aims. If you want to take a close look at the UNICEF collection, which is also included in Turkish stocks, it is a good idea to visit the Rotap Boutique in Istanbul Zorlu Center.