The Apple Watch is now "the top-selling smartwatch in the world," said Tim Cook at the company's first ever March product launch event.
Tim Cook went on to reveal a range of new woven nylon straps in a rainbow range of colours, before announcing that the Watch's price would come down to 299,00 USD.
The latest range of Apple Watch straps are made out of woven nylon - a reinforced fabric that is tear and rip-resistant. Woven nylon is created by weaving two to four fine yarns together at repeating intervals. It will be available in seven different colours.
Apple also unveiled a new range of sport and leather bands, including a Milanese Loop in Space Black.