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Panerai – 35th America’s Cup Brand Partnership


In SIHH 2017, Panerai was one of the brands that attract attention with its novelties. Especially the America’s Cup collection includes some very firsts for the brand. Showing great interest to this exclusive collection, the brand launched a dedicated web-site for America’s Cup collection.

Panerai, showcased in SIHH 2017 with 5 different America’s Cup models, was welcomed by watch enthusiasts. Here you can find our article about the collection we that we examined in detail as Horobox.


America’s Cup race was is also remarkable by the place where it’s being held this year. The race which is planned to be held in the Bermuda Islands will continue throughout May and June. Panerai will be the official timekeeper of the race which will be performing its 35th run. At the same time, Panerai will also sponsor Oracle Team USA and Softbank Team Japan.

Just click on the link below for a closer look at the race details and the Panerai America’s Cup collection.

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