Panerai, the famous brand of Italian origin, which is one of the unique names of the watch world, has launched a new social media project that highlights four distinctive characteristics of the brand as Light, Design, Sea, and Innovation. The first chapter of the project is introduced with a short movie named “Chasing Light” starring the world famous photographer Jason M. Peterson and his Luminor Due 3 Days Automatic (PAM674) timepiece.
Peterson, who is one of the world’s most famous photographers with the magnificent black & white photographs he took as well as more than a million followers on his Instagram account, brings a new perspective to the concept of Light, which he describes with his motto "Composition is important, light is everything", through the values that composed Panerai in the project. The other star of the movie is the Luminor Due 3 Days Automatic (PAM674) timepiece worn by the actor that is deeply influenced by classic photographers of the 1940s and 1950s,
The movie, which can be watched from Officine Panerai’s social media accounts, www.paneraitraits.com and Peterson’s personal Instagram account, has already started to be published on February 5th. Here you go with the first part of the project, which can also be found with the hash tag #paneraitraits.