Roger Dubuis / Lamborghini duo, one of the most successful examples of brand partnerships between luxury watch and car brands, came together again for the new Roger Dubuis Excalibur Huracán model.
Among the well-known marketing strategies of luxury watch brands, brand partnerships from different branches are now adopted by watch brands that produce in various segments. The most common example of these brand partnerships is the combination of watch and car brands.
Let the other ones aside, long-term brand partners Roger Dubuis and Lamborghini were back in business for the model, Roger Dubuis Excalibur Huracán that was introduced at the SIHH 2019 watch trade show.
The super sports car Huracán by the famous Italian manufacturer and Roger Dubuis’s brand partner Lamborghini inspires the model, which brings both two brands’ philosophy in terms of technology and aesthetics under the same roof.
Roger Dubuis Excalibur Huracán is offered in a titanium case measuring 45mm in diameter. The case, which we are familiar with from the other Excalibur platform models, is equipped with anti-glare treated scratch resistant sapphire crystals on both sides and is water resistant to 50 meters / 5 bars.
The new model features a skeletonized dial that highlights the innovative technology look of the concept successfully. The dial is equipped with black lower flange and Rhodium plated upper flange, Rhodium plated indexes filled with white luminous SLN and 18K black PVD coated gold hands.
One of the most important details of the new model is its movement. Being the second movement offered within Roger Dubuis / Lamborghini brand partnership, Caliber RD630 offers many details that tribute to the model’s inspiration Huracán Performante in terms of both technically and visually.
The balance of the mechanism is placed at 12 ° angle. Designed to resemble the V10 engine, which powers the Lamborghini Huracán model, and equipped with a rim-like oscillating rotor, the self-winding movement offers 60 hours power reserve when fully wound.
Roger Dubuis Excalibur Huracán Performante comes on a bi-material black rubber base and grey Alcantara® inlay with black stitching. The strap is secured by folding clasp made of titanium.