Rolex Day-Date 40 Everose Gold Slate Ombré Dial

Rolex, which is among the stars of the Watches & Wonders fair with its new models, adds a new version to its flagship Day-Date 40 model family.

In fact, although it is the true flagship model family of the brand, the Rolex Day-Date, which has been overshadowed by sports models whose gray market value has increased rapidly, especially in the last decade, is slowly but surely returning to its rightful place.

The new reference added to the 40mm model family, which is the larger version of the product group, dazzles with its Slate Ombré dial that is perfectly compatible with Rolex's patented pink gold alloy Everose.

The elegant case, designed with a diameter of 40mm and a height of 12mm, is made of Everose 18K gold alloy. The WR100M water-resistant case has a sapphire crystal and a fluted bezel, which has become the symbol of the brand, on the front and a solid case back on the back.

The stylish model is complemented by a dazzling slate ombré dial with a bright sunray background color. The dial, where Roman and baton indices show the time, has a day window at 6 o'clock and a date window at 3 o'clock.

The new model, powered by the Caliber 3255 automatic movement, which offers up to 70 hours of power reserve when fully wound, is accompanied by the president bracelet made of the same material as the case.

The list price for Rolex Day-Date 40 Everose Gold Slate Ombré Dial Ref: 228235 is CHF 39,800.