Oris continues its mission of protecting water, the source of life, with the Lake Baikal Limited Edition model exclusively designed for the Lake Baikal.
Lake Baikal, estimated to have formed about 25-30 million years ago, is one of the oldest lakes in the world. The lake, which has a depth of 1,642 meters, contains 20 percent of its freshwater reserves and more than 50 percent of our planet's potable liquid and freshwater. Anastasia Tsvetkova, CEO of the Lake Baikal Foundation, explains how important it is for the lake by saying, “It is a unique water reproduction factory”, not only for humankind but also for the planet earth. The lake, home to thousands of endemic plant and animal species, is now threatened with man caused pollution.
Today the world is burdened with multiple catastrophes. Pollution, global warming and species extinction change many balances. Tsvetkova says that for 70 years, the temperature of the lake has increased by one degree Celsius, and she lists several factors that threaten Lake Baikal as “nutrient inputs from tributaries; inputs from the atmosphere; and anthropogenic impact from tourism, sewage and local pollution.”
To protect the water, Oris designed the Lake Baikal Limited Edition model in collaboration with the Baikal Lake Foundation. The sale of the watch will help raise funds to support “Point No.1”, the most detailed environmental water-monitoring project, conducted since 1945 by the Irkutsk State University Biological Scientific Institute.
Oris Lake Baikal Limited Edition comes in a 43.5mm stainless steel case. The model has a unidirectional bezel featuring a ceramic insert. The case is equipped with scratch-resistant sapphire crystals on both sides and is water-resistant to 300 meters.
The hands and hour markers on the blue dial that goes darker gradually from the center are SuperLumiNOVA applied. The date display is located at 6 o’clock.
The self-winding Caliber Oris 733 offering 38 hours of power reserve when fully wound powers the Lake Baikal model, which will be available as of February 2020.
Completed with a stainless steel bracelet, only 1,999 pieces were produced. Oris Lake Baikal Limited Edition will be available at a price tag of CHF 2,250.