We are now used to see the collaboration of watchmakers and automobile manufacturers. Such projects are increasing more and more especially when the industry is going through hard times. The latest outcome of the Hublot/Ferrari brand partnership is truly artistic this time.
When we look at the brand positioning in their own sectors, it is not possible for many of us to put these two names side by side. However, it is important to remember that the creativity of Jean Claude Biver, the genius of mechanical watchmaking in recent years, has no limits. Although the association that started in 2011 started to make sense with very specific models over time, for me the Techframe Tourbillon Chronograph introduced at the Baselworld 2017 is the most successful of all so far.
"The styling of the Techframe Ferrari 70 Years Tourbillon Chronograph underlines the performances of the watch and no component is there by chance", explains Flavio Manzoni.
In fact, if we examine the clock carefully from start to finish, we can see Manzoni is right. The Ferrari logo on the dial at 9 o'clock is much more noticeable compared to the Hublot monogram at 5 o'clock. In addition to this detail that emphasizes the Ferrari name in design, when we turn the watch back, we witness Hublot's success this time. It is clear that the work that started with Ferrari in Marenello was completed with Hublot in Nyon.
All of the 263 individual parts that make up the hand-wound Tourbillon movement with five days power reserve come out as the essence of Hublot's ingenuity. The visual details of the movement, which becomes even more complicated by the single pusher chronograph design, are spectacular.
Wearing the watch is pretty much enjoying. At first glance, it is hardly noticed, but when you look carefully, the H shaped bolts convince you that you are looking at a Hublot timepiece.
It is not easy to choose from 3 different versions to be produced with a limited edition of 70 units. The Ferrari red used in the chronograph pusher and the strap changing buttons, in my opinion, made PEEK Carbon different and more attractive than the others. With its 45mm size, which is ideal for many wrists, the Techframe Tourbillon Chronograph does not lose its appeal with King Gold and Titanium versions.
One of the most special points that we can make different comments for each of them is undoubtedly the winding crown designed with great ergonomics. The Ferrari logo takes the design to a different level. I am not saying that as a downside, but personally I am not pleased to see another logo on the dial rather than the brand’s. Though I am OK with the Ferrari logos located on the winding crown and the backside of the watch, the one the dial offends my eye a little. Nevertheless, a different expectation from this legendary model for Ferrari's 70th Anniversary would not make much sense.
The price for Titanium is US $ 127,000, PEEK Carbon is 137,000 and King Gold is 158,000 USD (All USA list prices). When all the features are brought side by side, to me, prices have nothing to criticize about. We will soon begin to see the model, which has already become a collector's watch, on the wrists.