During SIHH, Jaeger-LeCoultre hosted an exceptional gala evening to launch its new elegant sport collection for men, Jaeger-LeCoultre Polaris. Brand Ambassador Benedict Cumberbatch, who embodies the elegant and active man of today, joined the Maison in the celebrations.
During this remarkable evening, the 185-year-old brand, established in the Swiss Vallée de Joux, created an atmosphere of immersion into the world of watches, making each guest feel special and placing him in the limelight. The guests had an opportunity to try a brand new Jaeger-LeCoultre Polaris watch in real or through a digital application and create an instant film to share and keep the memory of the moment.
The guests enjoyed fabulous cocktails by Colin Field of Hemingway Bar, Ritz Hotel Paris and exquisite dishes by Mathieu Pacaud, the youngest French three-star Michelin chef. The stage performance of Breakbot with musicians and singers was followed by a DJ set giving boosts of energy to the dance floor.