H. Moser & Cie., which was mentioned most often with its provocative actions about the current status of the Swiss Made concept, introduced the new version of its Venturer Big Date model which is re-designed in line with the brand’s Purity concept.
The brand which is at the top of the agenda in recent years with its unusual protests about the meaning of the Swiss Made label and the revision applied for the required terms and conditions in favor of the manufacturers, added a pair of new timepieces to the models re-designed with the Purity concept.
H. Moser & Cie. is a boutique brand that comes to the forefront with its simple and clean designs. The brand that transforms the concept of purity into a company motto, became one of the leading brands in this style with dials designed with minimal markings.
When we look at the past models of the H. Moser & Cie., it is possible to see that the process that became a candidate to be the signature of the brand is not a single-action revolution as there were triggering facts behind it.
H. Moser & Cie., which initially removed the brand name from the dials, continued the purity concept by removing the Swiss Made label as a reaction as the terms and conditions required to have it were softened like ever before. The brand that has not limited itself to passive reactions only, introduced controversial models like Swiss Mad Watch, Swiss Alp Watch and Swiss Icons Watch which made H. Moser & Cie. a target for many Swiss watch manufacturers.
H. Moser & Cie Swiss Icons Watch
If we leave the brand’s contradictory attitude aside, it is possible to say that H. Moser & Cie. has a small but very rich product line that includes many exceptionally successful models. The newly introduced H. Moser & Cie. Venturer Big Date Purity is the latest timepiece redesigned under the concept of Purity.
The concept of purity, which we remember with the previous models like Endeavor Perpetual Calendar Purity and Venturer Small Seconds XL Purity, is mostly expressed with the simple details. H. Moser & Cie. Venturer Big Date model, which is in the brand’s catalogs for some time, fulfilled the requirements of this concept by being equipped with a simpler dial.
H. Moser & Cie. Endeavour Perpetual Calendar Purity
The new model is offered in a modern H. Moser & Cie. style case measuring 41.5mm in diameter and 14.5mm in height. Available in 18K white or pink gold, the case is equipped with scratch resistant sapphire crystals on both sides and the slightly tapered unique winding crown.
The dial, which was redesigned in line with the Purity concept, is available in the colors Funky Blue (with 18K white gold case) or Fumé (with 18K pink gold case). Featuring an eye-catching image on the wrist with their sun ray surface degraded colors, the dials are accompanied by applique hour markers and leaf-shaped hands made of gold. The big date indicator that gives the model its name is located at 3 o'clock.
The models in the new collection tick with the brand’s manufacture movement HMC 100. Hand-wound movement beats at a frequency of 2.5Hz and offers a massive 10 days power reserve thanks to its double barrel winding system. Being equipped with unique technological features like the interchangeable Moser escapement and the original Straumann Hairspring, offers a big date display and a power reserve indicator that is visible through the rear side of the watch besides its time keeping function.
The new models are offered with beige or chocolate kudu leather straps that are secured with 18K pink or white gold pin buckles.
Both models are limited to 50 units each and available with a MSRP of EUR 28,500 list price.